Licensing & Merchandising

Successfully marketing creativity

Merchandising is a billion-pound business, but one with its own rules. Whether brands, designs, characters, formats, content or entire properties – the successful design of licensing and merchandising models is inconceivable without in-depth knowledge of both the market and its commercial realities as well as the law. We understand the challenges at every point in the licensing chain and support national and international rights holders, personalities, agencies, distribution partners and licensees with tailored legal advice and a clear focus on the business objective.