Section 50(4) of the AI Act: What organisations must label as AI content from August 2026
For those in a hurry: On 8 May 2026, the European Commission presented the draft guidelines on the labelling requirement under Article 50(4) of the AI Act. These guidelines specify, for the first time, what deployer of AI systems must visibly label as a deepfake or as ‘text in the public interest’ from 2 August …